Leeds Royal Armouries in battle to win back visitors

royal armouries

The Royal Armouries Leeds. PIC: Simon Hulme

The Royal Armouries Museum in Leeds is to relaunch its education service in a bid to clawback thousands of lost visitors.

It forms part of a strategy drawn up by the museum, home to a national collection of arms and armour, to tackle falling visitor numbers.

And an advertising campaign is also planned along with a programme of children's attractions, weekly horse shows and an August Bank Holiday joust. A new visitor experience team has been established to encourage visitors to try special interactive exhibits.

Royal Armouries

The Royal Armouries Leeds. PIC: Simon Hulme

The Royal Armouries Museum in Leeds is to relaunch its education service in a bid to clawback thousands of lost visitors.

It forms part of a strategy drawn up by the museum, home to a national collection of arms and armour, to tackle falling visitor numbers.

And an advertising campaign is also planned along with a programme of children's attractions, weekly horse shows and an August Bank Holiday joust. A new visitor experience team has been established to encourage visitors to try special interactive exhibits.

The new moves come as figures for April to June this year show just over 50,000 people visited the attraction at Clarence Dock – a 38 per cent drop on the same period in 2010.

In March this year, actors and riders who staged jousts and other historical interpretations were made redundant following 15 per cent budget cuts across all national museums.

Members of the education team took voluntary redundancy and in June-July figures were 10,000 down on school parties alone.

Now the education service will be relaunched next month.

Museum director Peter Armstrong said: "We will relaunch our education service in September – which should make a huge difference.

"The new service will be in a different format to before, and will be less classroom-based, although still linked to the National Curriculum. We are aiming to make it more hands-on, allowing history to come alive for thousands of youngsters in an exciting and meaningful way.

"We will also be running an advertising campaign to ensure that everybody knows what's on offer at our Leeds museum – and that there’s something new and different on offer almost every day of the year.

"Admission remains free and will continue to do so - making it a great day out for all the family."

He said the museum had been forced to make changes to meet spending challenges.


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