Setting the right rental value for your property investment is a crucial step in being a successful landlord. A well-calculated rental price not only attracts the right potential tenants but also ensures you receive a fair return on your investment. To determine the optimal rental value for your rental property, consider the following factors and steps.

Property Type and Size

The type and size of your property are fundamental in determining its rental value. Larger properties typically command higher rents, but the rent per square foot may be lower for larger spaces. Studio apartments, for example, usually have a different rental structure compared to family homes, so factor in the property's layout and configuration.

Research the Local Market

Researching the rental market in your property's location is a great place to start. Look at similar properties in the local area, how they compare to yours, and understand what the difference in their rental prices and yours should be.

Online platforms, property management companies, and letting agents can all provide valuable insights into current market trends. Compare properties with similar features, such as size, number of bedrooms, amenities, and condition, to gain an understanding of the prevailing rental rates.

Property Condition

The condition of your property always significantly impacts its rental value. A well-maintained, clean, and updated property can justify a higher rent. Tenants are often willing to pay more for properties that are move-in ready and require minimal maintenance. Consider any refurbishments, upgrades, or repairs that can increase your property's appeal.

Location and Amenities

Location is another critical factor in determining an investment property’s rental value. Properties in prime locations, with good access to transportation, schools, and entertainment, and other amenities usually command higher rents because they are higher on tenants’ wish lists. Make sure, however, that the nearby amenities correlate to the type of person you want inhabiting your property.

Rental Yield

Rental yield is the ratio of the annual rental income to the property's market value, expressed as a percentage. This metric helps landlords assess their potential return on investment. You can calculate the potential rental yield by dividing the expected annual rental income by the property's market value. And remember, a higher rental yield usually indicates a more lucrative investment opportunity.

Market Trends

Stay up-to-date with market trends and economic conditions that could influence rental prices in your investment property’s local area. Factors such as interest rates, inflation, and changes in employment opportunities can impact tenants' affordability and willingness to pay rent.

Local Demand and Supply

Understanding the demand and supply dynamics of the local rental market is essential. A high demand for rental properties and a low supply can justify a higher rental value. Conversely, in an area with an oversupply of rental properties, you might need to be more competitive with your pricing to attract tenants.

Tenant Profile

Consider the type of tenants you want to attract. Different tenant demographics might have varying preferences and budgets. For instance, professionals may be more willing to pay more for properties close to city centres, while most families prefer properties close to schools and green spaces.

Legal and Regulatory Considerations

Be aware of any legal and regulatory restrictions on rental pricing in your area. Some regions have rent control regulations that limit how much you can increase rents. Familiarise yourself with these laws to avoid legal issues.

Professional Appraisal

For a more accurate assessment, consider hiring a professional appraiser. Appraisers use their expertise to evaluate the property's features, condition, location, and market trends to provide an unbiased rental valuation. Why not stop in at your local Linley and Simpson branch for a chat today.


Keep in mind that rental pricing is never static. Be prepared to adjust your rental value between tenancies or upon re-signing based on factors such as market fluctuations, tenant feedback, and the overall performance of your property in the rental market.


Determining the rental value of your investment property requires a comprehensive understanding of various factors, from location and property features to market trends and tenant preferences. Thorough research, comparison with similar properties, and consideration of demand and supply dynamics are all essential steps in setting a competitive and fair rental price. By investing time and effort into accurately determining your property's rental value, you can maximise your return on investment and attract desirable tenants.